Purpose, Vision, and Values

Transforming Generations and Communities. Simply. Personally.

What is a Vision Statement?

A Vision Statement is an inspiring, clear, and concise statement that reveals the character, beliefs, and core of an organization. It contains the aspirations of internal stakeholders and the hope of those who use the organization towards its purpose. Our Vision Statement is an enduring message that reflects the will of our employees, volunteers, and members.

What does it mean?

“Transforming” – one definition of transforming is changing in form or character.  We want to change people’s lives for the better.

“Generations” indicates the ability to serve members at various stages of their life, and the ability for families of our current members to join the Credit Union.

"and" - small but important word that indicates inclusion.

“Communities” can be looked at very locally – for example, the “community of Cortland”; more broadly: “the Finger Lakes community”; or globally: “the New York State community,” or the “community of credit unions.”  We will have an impact wherever our members and employees experience community.

 “Simply” - Banking and personal finance are complicated.  Caring is not.  We strive to know our members on a more personal level, giving us the ability to provide them with relevant, easy-to-understand information that cuts through the clutter.

“Personally” - at our core is a passion to help members.  If we can positively impact members as individuals, which impacts their families and communities, then we have accomplished our goal.

Pursue Progress

Innovation is at our core, and we're always seeking to learn more and to continually improve so we can do what we do even better for our members. We look ahead to move forward while never sacrificing the quality of our products and services.  We're always evolving. 

Connect & Impact

We believe that the best opportunities start by actively seeking and connecting diverse voices and by being transparent in our approach. We collaborate to deliver the tools and resources that make an impact by empowering people to achieve their highest potential. We create opportunities.

Serve with Spirit

We are leaders in our local communities, serving our members with integrity, compassion, transparency, and confidence, inspiring the trust of all those we serve. We love where we live and work and the communities we serve. We love what we do and it shows. We're here to serve.

Experience Better

We provide our members with an experience, not a transaction, centering individuals — members and employees alike— in every situation. We bring caring, curiosity, and joy into every interaction to create a better experience for everyone. We put people first.